TheWellWell

Holistic healing for your mind, body, and spirit.

category
DESIGN / ENGINEERING
Client
THEWELLWELL
year
2022

TheWellWell – an earthy and warm holistic healing marketplace, which connects practitioners with those seeking a healing experience

Problem Statement

Launch a marketplace for holistic healers and users seeking wellness to connect.

Kelli, the founder of the Well Well, met with us to alleviate a lot of issues that were happening with their current design & development partners on a product that was days away from launch. After looking through everything, we realized the product was not ready to launch and not salvageable in its current state.

Results

TheWellWell – an earthy and warm holistic healing marketplace, which connects practitioners with those seeking a healing experience

Objective

To redesign and redevelop a holistic healing platform.

We needed to revisit all aspects from product design, to user experience and also the engineering guts powering the entire marketplace.

Development Marketplace UI/UX Wordpress

WellWellCo

Holistic healing for your mind, body, and spirit.

“Kamran and his team have been absolutely paramount for getting this project up and running. FireKamp immediately came through and overdelivered. They have been an incredible partner in bringing this vision to live.”

– Kelli Steckler, Founder of TheWellWell

Challenges

That we needed to overcome

1

We needed to have a complete understanding of the existing product we were being asked to rewrite, to ensure the suggestions and approach had no room for misinterpretation or error.

2

The attention to detail needed to be very high when assessing which parts of the core user journey and code can be reused vs. needs to be entirely rewritten/designed.

3

Product hooks and optimizations needed to be thought out since we wanted to build a marketplace, which is reliant upon liquidity of both user segments.

Our Approach

That we needed to overcome

1 / Product Design

Understand the current platform, features and intent by working with the Well Well Co team and going through the existing application code and product.
Create a PRD to capture our understanding of the current offerings and recommended changes we should make to the product.
Put together a set of wireframes and prototype walking external stakeholders through the revised product we proposed building.
Rebrand the product with a fresh set of fonts, colors and imagery.
Apply the new brand kit to the wireframes and bring the product to life.

2 / Engineering

Look through the existing application architecture to assess if there is anything usable in the current build.
Identify any 3rd party tools or frameworks which would allow us to expedite the process of building a marketplace. Draft a list of potential solutions with our recommendation for proceeding with the project (Listeo).
Once wireframes were locked, start rebuilding the enhanced functionality into the Wordpress/Listeo website.
As development began, we setup a different environment and pipeline to mange the Wordpress website with multiple engineering working on it at the same time.

3 / QA

Put together a comprehensive test plan once the PRD and Wireframes were locked
Test each module and feature iteratively on the development environment before promoting to staging for client review
Test on a large amount of browsers, devices and form factors

4 / Project Management

Weekly video calls with stakeholders to demo the current progress
Async updates and access to our project management boards in real-time
Collaborative discussions on our Figma for product and design queries in real-time