MCAT Go - Case Study

A Growth Story

We believe in growing with our clients!

Our team is dedicated to becoming a part of our clients’ brand and meeting their unique needs. Here is a story about how we helped MedSchoolCoach launch a new product.

We helped MedSchoolCoach (MSC) create an end-to-end
solution for students preparing for MCAT on the Go.

1

MedSchoolCoach provides pre-med and medical school admissions consulting services, MCAT and USMLE/COMLEX tutoring, and unique products and experiences that help students become physicians.

2

After the success of their flagship product, MCAT Prep, they wanted to increase their product offerings by adding an app that can help students prep for MCAT on the go.

3

Result? MCAT Go - A Spotify-esque app to help students take their lessons on the move, create playlists of different topics, take pre-made playlists on certain topics, and on-demand quizzes to test their understanding of topics.

Objective

MCAT students use various resources (most commonly books and videos) to cover the science material that they need to know for the exam. However, not everyone can afford the luxury of sitting all day in a library staring at a screen or a book to study.

MedSchoolCoach (MSC) wanted to create a solution for busy students who can consume the study material on the go through audio lessons, anywhere, anytime, and at their own pace.

Challenges That We Needed To Overcome

Design the learning system that helps in the retention of the study material.

Create a delivery system that compliments the learning system and can be consumed on the go yet ensures retention of the study material.

Squad

Project Owner

Kamran P

Product Manager

Mei Nguyen

Marketing manager

Saqib Z

ui/ux designer

Emma T

ui/ux designer

Eugene B

Vue.js Developer

Faizan B

React Developer

Frank A

React Developer

Sharjeel I

React Developer

John R

Vishal P

The Services We Provided

Our Approach

1

Through design thinking, we mapped what the learning system’s fundamentals will be.

2

We then focused on creating branding options and wireframing the entire product flow.

3

After lots of iterations, the product came out with a Spotify-esque approach, yet still had its own flavor of an educational app.

4

With branding, wireframes, and learning system approved, our design team started work on high-fidelity designs. While waiting for the design to be fully flushed out, our engineering team worked on the app's backend architecture and front-end skeleton.

5

The product marketer teamed up with MedSchoolCoach to create a landing page to build up hype around the product launch and get users to sign up for trials.